Chrome Extension

Chrome Extension: Bringing Creator Data to Where Brands Actually Work

Company: GRIN | Role: Sole designer | Timeline: Mar 2024

Impact summary

Redesigned GRIN's Chrome extension, letting brands view creator metrics, average engagement, comments, and likes per post, directly on Instagram, TikTok, and YouTube, with the ability to import a creator straight into GRIN's CRM. The redesign drove adoption up and earned a 4.3 rating in the Chrome Web Store.

The problem

GRIN already had a Chrome extension for this, but usage was low. A confusing user flow and unreliable underlying metrics meant brands weren't getting real value from it, even though the core idea, surfacing creator data without leaving the social platform they were already browsing, was sound.

My role & the constraint that made it hard

As sole designer, I owned the redesign end-to-end. The real difficulty was working within real third-party constraints: Chrome's own extension requirements, and making sure the metrics being surfaced, average comments per post, engagement rate, likes per post, were actually accurate, not just present. Getting this right mattered more here than in a typical redesign, since inaccurate data would have undermined the entire point of the tool.

Process

Discovery: The extension's core value proposition was already right, seeing creator data without leaving Instagram, TikTok, or YouTube. The problem was trust and clarity: a confusing flow and unreliable numbers meant brands couldn't rely on what they were seeing.

Key decision: I redesigned the extension to present creator metrics clearly and reliably directly on the host platform, with a straightforward path to import a creator into GRIN's CRM for use on a campaign, fixing both the flow confusion and the data reliability that had been holding adoption back.

The solution

The redesigned extension surfaces creator metrics, average engagement rate, comments per post, and likes per post, directly on Instagram, TikTok, and YouTube creator pages, with a one-step import into GRIN's CRM.

Outcome

• Achieved a 4.3 rating in the Chrome Web Store.

• Meaningfully increased adoption of a previously underused tool by fixing flow confusion and data reliability.